David Zinczenko's 'Don T Blame The Eater'

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A Global Problem through Rhetorical Eyes David Zinczenko, a nutrion and wellness editor of ABC news, portrayed a global problem to the public in a way that he could persuade them into agreeing with him that obesity is a problem that concerns all of humanity. He stated that obesity should not only concern the person suffering from it and the parents but all of humanity since it could happen to everyone. In fact, David Zinczenko himself suffered from obesity at an early age. Thankfully, he was able to turn his life around and use his situation in a way that he could help others not suffer what he did. Which is why he published the article, “Don’t Blame the Eater” in the opinion section of the New York Times and with that create knowledge of this …show more content…

Zinczenko appealed to his character and the reader’s character as well by establishing a connection with him or her. This connection between the reader and the writer will ensure the reader that although the writer is well educated and is successful, he did too suffered from situation at some point in his life. Zinczenko admitted that he felt pity for the “portly fast-food patrons” because like them he used to be one of them at a certain point in his life (paragraph 2). This appeal to the write’s character crates a sympathetic connection between the writer and the reader. This confession of David Zinczenko showed his vulnerable side to the audience who would be reading the opinion column of the New York Times. Besides creating a connection between the reader and the writer, the writer has to also demonstrate to the reader he is trustworthy as part of ethos. Therefore, the author uses the example of the fast increment in diabetes of “30 percent of all new childhood” demonstrating to the readers his knowledge of the subject (paragraph 5). He continued the article presenting data from reliable sources such as the National Institute of Health and The Centers for Disease Control and Prevention. David Zinczenko’s knowledge and honesty portrayed him as a trustworthy person who genuinely cares to help society through this global