Success. It’s something most of us want to achieve. If you’re reading this, I can
guess that you’re pretty ambitious.
I can also guess that you’re open to doing what it takes to make your dreams
come true.
If you’re a business owner, there’s a good chance that you’re always on the
lookout to expand and improve not just the bottom line but also other areas of
your enterprise such as customer service, product development, marketing and
all the rest.
If you’re an employee, you’re the type of person who will chart a “success
course” that will take you from where you are to where you want to go.
You don’t believe in leaving things up to chance. You’re the type who will plan
your rise to the top or to a leadership position that you have
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Otherwise, you’re going to get stuck inside the comfort zone and
that’s pretty much a death sentence for success. I can’t tell you many amazing,
genius-level people I’ve met who have ended up unfulfilled and disillusioned
because they were stuck in the comfort zone.
The comfort zone traps even the smartest most successful people. It’s easy to get
caught up in it, especially when you’ve managed to achieve a certain degree of
success. You tell yourself that you’re happy with what you’ve already achieved.
You tell yourself that you don’t need to work harder, try more, expand your
horizons.This is the kind of thinking that will cause you to slip into a routine that
leads to failure.
The first thing to know about the comfort zone is that there’s no such thing.
You’re either moving forward or falling backward. You can’s stay in a “comfort
zone” and hope to sustain your success.
Learn to embrace the discomfort of reaching for more, improving yourself and
expanding your personal skills or business goals. When you do this, you will
never get left behind.
Tool #4 You Keep Your Eye on the Prize
Successful, motivated people have laser-sharp focus on their own goals