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Denny's Competitor

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The first competitor, Denny’s, is a 24-hour restaurant with six locations in the state of Hawaii (Denny’s, n.d., para. 1). A national chain that first opened in 1953, Denny’s offers a full range of breakfast, burgers, comfort foods, and desserts (Denny’s, n.d., para. 1). Denny’s website, located at www.dennys.com, is loaded with information about its company, menu, locations, contact information, and job opportunities. In addition to its quirky elements like its blog and cartoon episode featuring its breakfast characters, it also shares substantially about diversity and social responsibility at its organization (Denny’s, n.d., para. 1). The second competitor, Anna Miller’s Restaurant, a restaurant that serves breakfast and comfort foods, …show more content…

The first item is a rewards program. According to Denny’s website (n.d.), a customer may receive coupons and information regarding promotions by providing an e-mail address (para. 1). The second item is linking to a sister brand. Denny’s links to The Den, a spin-off of the original restaurant that features a limited menu of breakfast, burger, salad, and tacos and burrito items and is located at 14 universities across the country (Denny’s, n.d., para. 1). Anna Miller’s excels at providing information and photos of its bakery offering. Zippy’s keeps a separate website for its bakery, Napoleon’s Bakery, so there is no information or photos of the products from the bakery. Zippy’s does not link to Napoleon’s Bakery from its website either. This may result in missed opportunities with website visitors who do not already know about Zippy’s connection to the bakery. Another item is a mobile application. Denny’s developed a mobile application that shows the restaurant menu and finds locations nearby. Finally, Anna Miller’s has a video featuring many different dishes, people enjoying their meals in the restaurant, friendly staff, and its renowned pies. The video exhibits the appeal of its dining experience in another media, which is another avenue to impact its

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