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Digital Media Strategy Of Homestyle

213 Words1 Pages
As research demonstrates, the target audience is likely to engage to news and social media, as well as to make online purchases. For that, the digital media strategy focuses on directing traffic to Homestyle’s ecommerce website and engage customers on the social media that most appeal them: Facebook and Instagram. As consumer purchase process starts with need of recognition and information search, Homestyle has to get attention and become easy to find online. To do so, we considered Search Engine Optimization (SEO) strategies to reach a high rank on Google. These implie the integration of relevant keywords related to the products and brand on the content and code of the website, as well as increase quality links pointing to it. For that, we

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