The Jurassic period doesn’t just sound cool, it is cool! This is when the continents broke apart, massive sea flooding inland occurred, huge amounts of future fossil fuels were deposited, large numbers of very interesting fossils were deposited, in many ways this is the period where the rubber meets the road with regard to modern societal resources and interests.
Much of the initial work on Jurassic period strata was conducted in western Europe, during the early 19th century. The Rocky Mountains were begun during this time, the large swaths of sandstone deposits such as Zion National Park and Moab in Southern Utah and the 4-corners areas of the US have their birth in this period. Utah is in fact one of the best areas to find Dinosaur fossils.