According to Reference for business (2017): “The term Virtual Organization is used to describe a network of independent firms that join together, often temporarily, to produce a service or product. Virtual organization is often associated with such terms as virtual office, virtual teams, and virtual leadership. The ultimate goal of the virtual organization is to provide innovative, high-quality products or services instantaneously in response to customer demands.”
From the very nature of communication between sales representatives and customers, derives existence of many issues involved in virtual organizations’ marketing process, because delivering on products and services to the consumers is done through internet communication- company`s websites, emails, social network’s pages or mobile applications.
We can summarise all the disadvantages of virtual organisations as follow:
• As we could see on Figure 9 shown above in the Virtual Organisation Hierarchy there is no clear segregation of duties and positions between the participants, because they may be located all around the World.
• That`s why the team`s members hardly get a chance to meet each other personally.
• There are lack an emotional bonding and good communication between the teams. This leads to an embarrassing situations, conflicts and delays which is detrimental to the reputation of any business.
• Perhaps the biggest problem for each virtual organization is connected with the training of employees in