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Discuss The Political Impact Of Television And The New Social Media

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Political Science
Unit 2 Discussion

Discuss the political impact of television and the new “social media”.

In 1959, a youthful representative composed an article for a youthful magazine called "TV Guide" proclaiming the potential for the new medium of TV to directly change the way political issues worked. In somewhat more than a year, that same representative, John F. Kennedy, would be chosen president of the United States, thanks in no little part to his alluring execution in a series of broadcast level headed discussions with rival Richard Nixon and a TV promotion that highlighted some catchy jingles. Electoral officials and candidates have used television to help get their point across and to influence others on decisions that are having to be made. Although, network executives, producers and reporters have learned to mediate and filter some things that are being shared on television. Voter opinions had been declining since the 1960's up until the 2004 and 2008 elections. …show more content…

Social media allows politicians to get around obstacles, like the network that filters what they want to be seen on television and publishers for newspapers, so they can reach out to their listeners by paid advertising and earned media. Politicians have been known for publicizing commercials on YouTube, rather than using television and newspapers. Twitter and Facebook are linked together to help share or “retweet” campaign events. Twitter was used for the 2016 presidential campaign quite a bit by Donald Trump. "I like it because I can get also my point of view out there, and my point of view is very important to a lot of people that are looking at me,” Trump said (About,Inc., 2017). Social media can be customized based on the demographics of the listeners in helping to influence different

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