Disintegration Of The Power Struggle For Individuality In Social Media

The contemporary sense of alienation arising from the implications of social media has become a prevalent issue in today’s society. This has led to the search for meaning by individuals in a world governed by social phenomena that define the personal struggle to achieve authenticity in action. Although social media fosters the communication of interaction of its users, the notion of individuals becoming estranged from the real world presents the fearful prospects of technological advancements dominating humanity. This is particularly explored through the lack of digital labour power and ownership of data which has alienated social media users from their products created on various online platforms. Nevertheless, the disintegration of the human condition emerging from social

This power struggle for individuality is shown through social media users being constrained into a consumerist role and conditioned by the ideology of a bureaucratised marketplace. The rise of the individual is suppressed under the confinements of social media as they are reduced to the products of their labour. Furthermore, the inexhaustible search for meaning within social media has led to the disintegration of human values, such as humility and integrity, where users have compromised their personal decisions to accommodate social trends. Social media continues to expand at an unprecedented rate where individuals are unable to comprehend the virtual reality they willingly submit to. This has prompted social media users to become more involved in complex discourse regarding online platforms for all individuals. In alleviating the consequences of alienation imposed by social media, more individuals are working towards transforming a fragmentary society into a cohesive, assimilated society within the digital