Case Study: Disneyland 1.Walter Disney has identified quite a few cultural characteristics that are unique to its Shanghai theme park visitors, or in other words, not shared by visitors to other Disney theme parks. Please name three of them, and elaborate how such cultural characteristics might cause operational problems if not properly addressed. Shanghai Disneyland. At a cost 5.5 billion represents the Walt Disney company's largest foreign investment to date. Three times the size of Hong Kong's Disneyland, but with a lodging capacity one third that of Paris's Disneyland, which on face value may seem a little odd, however, this reflects lessons Disney has learned and its understanding of the Chinese culture. CEO of Disney Bod Iger envisioned …show more content…
This article mentioned certain mistakes Walt Disney has made in its Disneyland Paris and Hong Kong Disneyland theme parks. What are they? How well have these two theme parks fared financially since their respective openings? (You need to find data from external sources to answer the second part of this question.) On the 12 of April 1992 Euro Disney Resort now Disneyland Paris opened to a shaky start mostly due to the over abundance of hotels leading to underperformance, which created some financial difficulties also concern among many locals regarding the apparent lack of cultural awareness and thoughtfulness found in Disney, but gained traction in 1995, currently though park attendance is down 10%, revenues down 7%, hotel occupancy down to 77 %, costs and expenses up 5% and a net loss of 858 Euros. On the 12 of September 2005 Hong Kong Disneyland opened and was knocked as being too small which proved to be accurate since the park has experienced overcrowding problems, despite a poor start the Hong Kong Disneyland slowly made, was able to make a profit in 2012 and into 2014. Despite a high occupancy rate of 97% and high per capita spending , the park currently is at a record loss for the a second year at $171 million. 4. What additional challenges will Shanghai Disneyland face? How should the company handle the challenges they have not seen in