Dodge Dart Case

You might have your eye on that small SUV, but if you’re trading up from a compact car the incentives for small cars are very strong as we reach the heart of the spring selling season.

Consumers continue to shift their interest from cars to trucks and SUVs, and that means demand for the former has fallen, while interest in the latter is soaring. And if you know anything about the impact of supply and demand on prices, incentives follow the low-demand vehicles.

Dodge Dart Discounted and Models Realigned

For example, sales of the 2016 Dodge Dart are down by about one-third year-over-year through the first three months of this year. Further, the entire segment is down by just over 5 percent and would be much worse off if Honda hadn’t updated

Incentives are strong, depending on region. Some models are marked down by up to $3,250. Low-rate financing is also available. Visit the Dodge website, enter your zip code, and check out the discounts for your area.

2. Three trim levels instead of five. Just past the halfway mark of the model year and the 2016 Dart now has two fewer trim levels. The three remaining trims were renamed and given engines to correspond to each level. Likewise, Dodge shuffled content, cut prices, and spread its package options across all three lines. All in all, the result should be a model better positioned to compete in a very tough segment.

Financing and Cash Back Incentives

Toyota incentives also vary by region. In my area (southeast USA), the current deal is 0 percent financing for up to 60 months or 0.9 percent financing for 72 months. But those incentives are better elsewhere, including in Los Angeles where Toyota is offering $1,500 cash back or low-rate financing. Furthermore, attractive lease offers are in play as

At present, Jeep is offering 0 percent financing plus $1,000 cash back on 2016 Renegade models. The brand is also jockeying for market share, hence the discount.

Honda isn’t offering any special deals at the moment for the HR-V, but it is providing a lease deal on its hot-selling Civic. As for financing deals, Honda simply says “Please see your local Honda dealer for available offers.”

Sample Savings

Using the Dodge build and price configurator, I spec’d out a mid-grade Aero model ($21,095). I added in the $1,250 6-speed automatic transmission and immediately that cost was fully offset by an “applied offer.” The net price came in at $22,090.

For a better deal, go to the Dart GT and the discounts climb to $2,750 and the final price actually comes in lower at $20,340. You also get a larger and more powerful engine, while saving nearly $1,700 off the Aero price. With smart negotiating you can get the price down even lower, probably below $19,000.

Chevy v. Chevy

Of course, comparing models takes some theatrics, especially if the brand under consideration doesn’t offer both a subcompact SUV and a compact car such as Chevrolet and Honda