Dollar Tree continues to distinguish itself in the discount retail industry by remaining a true dollar store and utilizing Family Dollar to sell other products while at the same time being low cost. In order for Dollar Tree to remain competitive they need to address the issue that some of their products may not be safe for consumers. Dollar tree needs to raise their standards and have the best interest of the consumer in mind. People are smart shoppers because they are careful in how they spend their money. There are times when Dollar Tree bargains are not a bargain. For instance, a pack a gum may be cheaper than a dollar at another store. School supplies are another item that are cheaper at other stores especially during the back-to-school