In a time where every word counts, Donald Trump delivers a speech that eases the fears of many. While Trump’s speech appears informal and elementary, he displays expertise in the art of rhetoric. He employs the use of pathos, ethos, impeccable diction and mindful arrangement to grab the attention of the audience. As is evident from the public disturbances, Donald Trump is not favored by many Americans. This speech sets the tone for the rest of his presidency. Trump uses his credibility as the new President of the United States to reach his audience. He begins by employing terms of togetherness and benevolence to show the viewers that the nation is in good hands. Trump uses the Bible to secure his point of unity, heighten credibility, and appeal to those who hold opposing viewpoints. Trump states, “The oath of office I take today is an oath of allegiance to all Americans.” He shows that the reason he will “fight with every breath in his body” is not just because he is President, but because it is the right thing to do.
Trump appeals to the emotions of the audience
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Trump makes his speech easy to understand by using colloquial language that is easily understood by a majority of people. He employs anaphora through the repetition of “we will” in the speech. By repeating this, he highlights a large problem facing our nation - division amongst the American people. He goes on to say, “Whether we are black or brown or white, we all bleed the same red blood of patriots, we all enjoy the same glorious freedoms, and we all salute the same great American Flag.” Through this statement, Trump reinforces his main point that unity is what will make America strong again. Trump appeals to people with opposing viewpoints by using inclusive words and keeping the focus off of himself. It is not the things Trump will do, but it is the things that we, who “share one heart, one home, and one glorious destiny,” will