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Dreamfield Foods Essay

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Dreamfields Foods and Lipton Tea are websites that pride themselves on selling food-related products to their prospective target markets. Dreamfields Foods products include various types of healthy pasta, such as penne, spaghetti, and many more. Lipton Tea products are a selection of hot and cold teas, such as black, green, iced, matcha, and many more. They provide customers with tons of information on their products; however, the two websites' communication effectiveness, content marketing, and goals are dissimilar.

I. Transaction/Informational
An informational website is a way to inform stakeholders, such as customers, with information on products, services, and any other information that might be relevant about the company. A transaction …show more content…

Their secondary target group is people who enjoy learning new recipes. Throughout the website, Dreamfields Foods provides information for its primary audience on how the pasta is made with organic ingredients and is suitable for digestion. The website also demonstrates to its secondary target market great healthy recipes you can try with pasta. They also have vegan recipes for people who want to try meals with no meat and dairy options. Lipton Tea's primary target market is people who enjoy drinking different types of tea (hot or cold). Their secondary target market is health-conscious people who care about eco-friendly products. On the website, Lipton mentions how unsweetened tea is good for heart health and sponsors the American Heart Association to bring awareness to people about the benefits of having a healthy lifestyle. Also, Lipton mentions how their teas prevent stress and help sleep better at night. Lastly, Lipton talks about how their ingredients are sustainable for the environment and supports nature, thus proving they're …show more content…

One of those areas under content marketing is video marketing, "it is a marketing strategy that shares relevant information in video form that gets the target market interested in the product" (Popupsmart). The effectiveness of video and content marketing is significant because it drives leads and increases sales for companies. Without content marketing, consumers would be less interested and informed, thus decreasing website engagement. According to Wyzowl, "89% say video content convinced them to make a purchase"

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