Dunkin Donuts Vs Starbucks

149 Words1 Pages
Competitive Behavior, which is more define as a marketing mix stragety, which focus on promotion, price and product. However, the main strategy of most companies is to make the right pricing so therefore, it could drive the demand and that will generate revenue for the company worth. A great example let’s say we are comparing Dunkin Donuts vs. Starbucks we are all aware that Starbuck you actually pay around $5.00 dollars for a large cup of coffee right? even if you are paying for “Quantity coffee”, most of us would prefer to pay $2.50 for a fresh cup of coffee, therefore, these two organizations have to focus and follow the method of pricing stragtegy to influence prospect clients to buy. As I was researching how organizations study the form