If your still not convinced about how much pull Swift has as an economic enterprise and cultural power player, consider Apple senior vice president of Internet software and services Eddy Cue’s direct reaction to her letter, which he shared with the Associated Press, “When I woke up this morning and I saw Taylors note that she had written, it really solidified that we needed to make a change.” After he had his morning realization, he personally contacted Swift to talk it out, “She was very pleased to see that we would give her a call right away and have a discussion.”
In return for this overture and subsequent policy reversal, Swift tweeted “I am elated and relieved. Thank you for your words of support today. They listened to us.” That Tweet was subsequently favorited more than 52,000 times, and generated more than 18,000 retweets, which is impressive until you compare it to the 63,000 favorites and 38,000 retweets her initial Tumblr post
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There is nothing a magazine or a newspaper or a website could do for Taylor that she can’t do for herself better and faster. Taylor Swift fans don’t have to wait for the next big cover story for all the latest deets about they’re favorite star, because they just follow her on Tumblr. She didn’t need a partnership with MTV to tease her “Bad Blood” music video before it premiered at the Billboard Music Awards (as the night’s opening performance), because she has nearly 35 million Instagram followers clamoring to like and share the deluge of character posters she used to tease the video event. Twitter got in on the act to, creating a custom emoji of a Band-Aide with a bullet hole through it that popped up if you typed #BadBloodMusicVideo. You know what else has gotten custom emojis? Star Wars: The Force Awakens and the NBA Finals—just little underdog properties that we can all get