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Eileen Fisher Essay

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The Eileen Fisher clothing brand is more than twenty-five years old and over that time the brand has had a tremendous amount of success. In the time period the brand had established many loyal customers and opened up fifty retail stores that were dedicated solely to the brand. The company was often recognized and one of the best companies to work for and developed a very loyal core of customers that stayed with the brand over this whole throughout this time. The only down side to all of the success that Eileen Fisher was having was that as the brand was getting older so were its loyal customers. Each year after the brand started the average of the customer rose as well. This was a problem for the brand because it gave it a stereotype that
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