Introduction
With the increase in the pace of the globalization process, the significance of airline companies has grown to a considerable extent, which is not surprising – being the fastest transportation mode, airplanes have become the symbol of bridging different countries together and creating stronger ties with people all over the world. The Emirates Airline is no exception to the case; once starting as small entrepreneurship, the firm has grown to become a global leader and a major game-changer in the transportation industry.

Background
Emirates Airline is one of the companies that were made to succeed. Despite the challenges that the target market posed in front of it and the intrinsic issues that were built into the firm’s design, it has been delivering the services of the finest quality. However, the recent need to enter the global market and expand its services has posed a range of obstacles to the company, making it reconsider some of its current strategies.

Problem Statement
Nonetheless, the success of Emirates has not been consistent. Because of the intrinsic flaws in its design, the firm has been experiencing difficulties in the global market, especially as far as the competition and the related issues were concerned.
Although Emirates has established a strong presence in the target market, it failed to build a solid competitive advantage, which resulted in its being ousted slowly from the global economy realm. In order to remain in the market and reduce