The film Fed Up was based around the idea that all calories are not equal. If consumers followed the statement ‘calories in equals calories out,’ Americans would not be getting overweight because they could properly work off the calories they ate. People in this film were trying to persuade viewers that the calorie’s you consumed does not always equal the calories you burn off. For example, a 12oz coke, which has 160 calories, takes at least 1 hour and 15 minutes of biking to burn off. On the other hand, 160 calories of almonds does not nearly take as long to burn off. Almonds digest slower because of the all the fiber they contain. Sugary drinks, such as Coke, digest quicker and since there is no fiber in coke, all the sugar goes to the liver