Introduction. Canadian culture places a large amount of effort into promotional endeavors in order to target as much of the population that can be reached. This essay will discuss the two main topics of sales promotions, and the infrastructure of other countries.
Many forms of advertisement will include details on sales promotions offered by different companies such as: coupons, online sales, and loyalty promotions are used frequently throughout the nation amongst the many other methods of advertisement and promotions used. Retaining a customer is far more inexpensive than creating a new account with a new customer; therefore, large-scale corporations will use sale promotions to revamp interest in their products or services. When discussing the infrastructure of other nations it is important to note that not all countries will have the same opportunity of sales promotions.
Sales Promotions. Many companies have indorsed the usage of coupons as a way to receive more customers in their stores. Generally speaking, coupons can only be used in store (some exceptions apply), which places the consumer right where the seller wants them. Having the customer in store has many benefits for the company, one of which increases impulse buying by placing the shopper in the midst of all the options that the store offers, and not just the product or service
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Advertisements and recommendations are tailored to previous purchases or interactions on certain websites such as Facebook. Online marketing can also include incentives such as free shipping, which is something that the company Mountain Equipment Co-Op offered to it’s customers as well as a three day shipment guarantee on any product that is in stock. (Some conditions apply) Utilizing Internet promotions is integral to almost all services provided by businesses within