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Essay On Chipotle Mexican Grill

751 Words4 Pages

Company Description
Chipotle Mexican Grill, Inc is a Delaware-founded corporation that manages and operates Chipotle Mexican Grill eateries throughout the country. There are 44 international Chipotle restaurants and 2,918 restaurants in the United States (Annual Report). Chipotle serves responsibly sourced, traditionally prepared, real cuisine with healthful ingredients in an effort to create a better world. Chipotle serves a customizable menu of burritos, burrito bowls, tacos, salads, and quesadillas. Chipotle Mexican Grill Inc. (CMG) is a market leader in the fast-casual dining sector and faces three main rivals (Segal, 2022). Qdoba Mexican Eats is one of Chipotle’s major competitors since both are major fast-casual Mexican restaurant …show more content…

Sometimes it is based on the time of year, and other times it is because of outside factors that cannot always be predicted. Chipotle’s sales are affected by seasonal factors. During the holiday season, Chipotle restaurants experience an increase in gift card sales due to the number that are being bought as gifts (Chipotle, 2022, pg. 5). But, in other cases the holidays affect their sales negatively. Typically their numbers are lower during the first and fourth quarters due to people saving money and fewer people going out to eat during the seasonal winter months. Chipotle’s sales are affected by academic seasons as well. Chipotle reported that during the academic year, their restaurants that are in close proximity to universities often experience higher sales (Chipotle, 2022, pg. …show more content…

The higher the market share- the stronger the company is, allowing it to operate on a bigger scale. Chipotle invested in new technologies that offer mobile ordering and delivery to the car. This helped contribute to the market share increase. Due to the success and growth of Chipotle, the company opened up 43 new restaurants, including 38 new locations (Earnings Release). This information from the press release is important when comparing Chipotle to its competitors because it allows us to judge and compare the market change. It also lets us identify the consumer’s behaviors and the potential growth within the

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