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Swot Analysis Chipotle Mexican Grill

688 Words3 Pages

Chipotle Mexican Grill
Food with Integrity
Background / Overview: Chipotle started serving “Food with Integrity” in Denver, Colorado in 1993. After one month of the grill being open, they were making one thousand burritos per day. In 2016, Chipotle became popular throughout its now one thousand and nine hundred stores nationwide. The grill was doing fantastic until in late 2015 where two outbreaks of E. coli were found at various restaurants in several states. Fifty five people were infected and twenty one were hospitalized. Thankfully no deaths had occurred with the situation, but Chipotle has now lost trust from its consumers. Chipotle is trying to get people back into stores and make sure their grills are safe for the public. Now Chipotle just needs to campaign and advertise correctly to get back on track and keep serving everyone happy and healthy burritos. …show more content…

Having a Twitter, Instagram, Snapchat, and Facebook would make the younger generation come dine in and see how the grill has changed since the E. coli outbreak.

Positioning of the Product: Chipotle is a Mexican fast food chain that offers burritos, tacos, chips, and other choices. Two of their biggest competitors are Taco Bell and Qdoba. They all offer around the same type of food, but Chipotle sets its self apart from them. Chipotle offers fresh, quality food, unlike Taco Bell. While Qdoba may have fresh ingredients like Chipotle, they do not live up to the standards. Chipotle is known for its hospitality and genuine kindness.

Creative Strategy: The social media ads will show our younger consumers that we are a fun and delicious place to get food. The plan is for the consumer to see that other competitors do not offer these kind of opportunities to get discounts or free items. Once in the store, the consumer will see how the environment of Chipotle is a fun and friendly place to

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