On Chipotle website, they provide menu option that allow people to know what kind of product do Chipotle has. The next one is nutrition, it tells about product’s detail such as size, calories, cholesterol, and the element inside. The third is Food with Integrity, which tells the story of how they source their ingredients and show how much they care customer. Also, customers can update their recently activity from “What’s happening”. This one will show customers about news and promotions, events, and what’s cooking. It makes customers know what Chipotle is going to do next. The next one is catering. It provides outside catering for customers who would like to have party or business meeting. Last but not least, talk to us, the company provides the questions and answers that customers frequently ask or have a doubt (Whole or Nothing, n.d.). …show more content…
They want to cultivate customers by launching a campaign to show they source their ingredients. Social media becomes an important channel to attract customers because it creates viral marketing and cost efficiency. Chipotle has over 1.7 million social media fans. Chipotle uses Facebook, YouTube, and Twitter as ways to communicate with customers. Chipotle uses less marketing budget in the first move, while other competitors spend over million dollars on traditional advertising. Social Network can also specific on particular customer group and for Chipotle, they target on millennial that frequently use social media in daily