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GFS Three Pepper Sals Marketing Strategy

472 Words2 Pages

As Gordon Food Services develop a new product of GFS Three Pepper Salsa, a restaurant style made of A blend of jalapeño, Anaheim and chipotle peppers. My target market for this product is restaurants and my goal is to make many restaurants new clients to Gordon Food Services from United States and Canada with this new quality product. My objectives are to host food shows to present GFS Three Pepper Salsa to restaurants and to visit many restaurants in both country and have them taste GFS Three Pepper salsa as I convince them to become our new customers.
The social media platforms will help me to reach and communicate with diverse restaurants. I will use Facebook, YouTube among other social media social platform as new media marketing tools to share information and to interact with different restaurants around the United states and to promote GFS Three Pepper Salsa.
Facebook has high intensity in relationship. Since Gordon Food Services is not in every state around the U.S and Canada, Facebook will help me to interact with different restaurants from different areas about our wonderful services and sharing information on our new product. This will help us to build relationship with restaurants. Also, Facebook has moderate intensity in identity and conversation, this would help me to identify and know the specific need of …show more content…

YouTube has high intensity in sharing. I will use YouTube to share with restaurant the production process of GFS Three Pepper Salsa to show the quality of the product. Through this video, I will get feedback from restaurants about the product, and this will help me to know what they think about the product; hence our firm will consider their thought in our marketing and production decisions. I will also YouTube to promote different food shows event and to invite restaurants to these food shows that Gordon Food Service will be hosting in different areas to promote the GFS Three Pepper

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