Pdq Essay

PDQ, a fast-food chicken restaurant uses three letters to describe their business stance, People Dedicated to Quality. Not only are they dedicated to quality in the products that they sell, but their employees are also dedicated to their customers on a higher level than the average fast food restaurant. With their 49 stores across six states, they are bringing in millions of dollars in revenue each year, which proves them to be a successful candidate to expand by means of franchising in a foreign market. Japan would welcome PDQ with open arms, as it is very welcoming to other fried chicken and fast-food restaurants from the US. Economically, PDQ may choose to stay away from currency fluctuation by purchasing supplies and meat from local

Many advertisements in Japan are funny and reflect their culture, with perhaps using a famous celebrity to help endorse a product. Since trains as a form of transportation is something that is very common in Japan, PDQ can strive to pay for advertisements on their subway systems, in transportation hubs/stations and on huge billboards in highly populated areas. Bright, colorful ads will grab the attention of the Japanese people in order to bring them toward PDQ. Culturally, something such as fried chicken or french fries are not the common Japanese cuisine but PDQ may adapt their menu in order to keep their flair but attract the Japanese people. Offering steamed vegetables with their chicken sandwiches and chicken tenders or steamed white rice would not cost PDQ too much but will also make the Japanese feel more comfortable when ordering in a restaurant. Menus and advertisements will appear in Japanese to bridge the cultural gap. PDQ would also hire a celebrity spokesperson to appear in advertisements in order to put a familiar face in tune with the brand. Politically, Japan has placed a tax on consumption in their country which will make PDQ experiment with prices in order to get customers to their stores to sit and eat. Lowering prices at the beginning in order to make the

PDQ will be convenient and quick but also a restaurant that offers something for the whole family. A media strategy will be highlighted in digital formats. Instagram will be used in order to announce in-store events and offers and spread the word of PDQ coming to Japan. This will be also be a way to visually appeal to the people of Japan by posting pictures of the food and products in order to get consumers in the stores. Billboards and other digital ads in subway stations and other transportation hubs will help keep PDQ on the brains of consumers on their way to and from work. Tactics will include attempting to hone in on the Japanese culture as much as possible. PDQ will serve lunches in bento boxes, a familiar serving suggestion for those in Japan. Sauces will be created to adapt to the Japanese palate, soy-based flavors and the menu will strive to include Japanese vegetables normally found in a Japanese diet as