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Essay On First Class Soccer

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• First Class Soccer will need to take on a working capital of $50,000 in order• Those indivduals that are in a middle to high social class will be targeted because they will have disposable income to purchase the sports equipment and apparel. The elderly are great target market because they have more disposable income to spend on their grandchildren for sports. B. Lifestyle and Psychographics • The target market enjoys playing in pickup games with friends, playing in weekly soccer matches, and monthly tournaments. • The target market will be soccer fans, either into club teams, or national teams. These enthusiasts love going to international friendlies and attending or watching their favorite MLS teams. • This target market will also be parents that love being the soccer moms, and encouraging their kids to play soccer. C. Purchasing Power and Patterns • Purchasing power for these individuals is high because they will always need this equipment. They can buy any amount of products with the amount of money they have or are willing to spend. • The buyer pattern for the target market will be low because consumers will purchase gear and it will last them a year or two but then they will come back for better products after the have worn them out. D. Buying Sensitivities • First Class Soccer products will attract many buyers …show more content…

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