The portrait market demand now reaches enormous levels especially when the requirement is almost every household across the globe in every civilized country. You can get an idea of this from another angle - if you were looking to promote your portraiture business, you could target any or every building and what is more exciting is that repeat business is almost incalculable. Parents love to have family portraits and some like to have it done annually as the children grow. In addition, they most often like to have a portrait of each child when there are more than one. The opportunities become endless. It's your skills in this area of photography and how you approach it that counts.
A portrait photography business can be initiated from home. Often only requiring modest photography equipment, for instance, you'll only need several pieces of cloth (backdrop), a camera, some good lenses, two or maybe three lights and let's not forget the tripod. In addition to the equipment being modest by any ones standards, it is all reasonably lightweight and easy to handle should you need to work outdoors.
The most important rule to remember is that it is a portrait, not necessarily of just the head, but
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This can be achieved inside by positioning your subject in front of a window. Environmental portraiture presents different challenges. These portraits are best enlarged, otherwise the subject's face gets lost in the background. Slow film and the use of a tripod; help to keep your images sharp. There are a number of professional photographers who argue that a portrait is not shown to it's best advantage when it is clinically sharp and they use a filter, but with modern digital cameras, you can make an adjustment in Photoshop at a later time. However if you are using a digital camera you will achieve the best results with a camera with a true single lens