ipl-logo

Essay On Sexualization Of Women

958 Words4 Pages

The infamous aphorism “sex sells” has been the inspiration and driving force behind many popular modern advertisements; therefore, one can infer that this statement is true based on the numerous mainstream advertisements displayed in western culture that have a main focus on objectifying and sexualizing of the men and women depicted in this specific medium, rather than the actual product being sold. The main focus when it comes to this topic is the sexualizing and objectification of women and the harmful effect it has on girls and women in society. However, one can reasonably argue that there also might be a possible impact on males due to the recent increase of advertisements that feature men being sexualized. That is why I have decided to explore how men are represented in modern advertisements in the West. To support my investigation, I have conducted an analysis on two well-known advertisements to further show the similarities in the objectification of both men and women in advertisements and the power and privilege that regards how and why a social group is represented in a particular way.
The first advertisement is one for panty hose that show the bottom half a woman wearing panty hose who is sitting on top of a naked man, whose wrists are tied up with what appears to be a green pair of …show more content…

With an increase is advertisements that objectify and sexualize men, it can be expected that it will leave the impressionable young boys of society to have low self-worth and feel disadvantaged, how women have felt for a number of years. Although some may argue that this is a step forward in gender equality due to the fact men and women are now being shone in the same light, a majority of people would agree that it is nothing short of harmful to society as it has been proved a countless number of times with advertisements that objectify and over sexualize

Show More
Related
1045 Words | 5 Pages

Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.

Read More
88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More
148 Words | 1 Pages

In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

Read More
187 Words | 1 Pages

Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

Read More
1730 Words | 7 Pages

Longaker and Walker identify how dehumanization effects emotion by discussing, “The Nazi pogrom, Jews were often made to do disgusting things—scrub toilets, relieve themselves publicly—to make them seem less than human and more deserving of cruel treatment and even mass extermination” (212). Similarly, advertisements can dehumanize individuals, like women, by portraying them in grotesque situations or environments. As a result, a society lessens respect for these individuals and creates a mentality that fosters abuse. Kilbourne tries to illuminate this issue by presenting various advertisements that are suggestive of women, and elaborates on the effects these advertisements have on society. For instance, alcohol companies tend to target women with advertisements like, “A chilling newspaper ad for a bar in Georgetown features a close-up of a cocktail and the headline, ‘If your date won’t listen to reason, try a Velvet Hammer’”

Read More
967 Words | 4 Pages

Notions such as “sex sells” are not necessary true, for the observers recognize the damaging images in which women are portrayed. Advertisements that depict possessive and violent men toward women are should not be selling. For example, “no”does not mean “convince me”, when taken otherwise may lead to sexual abuse. Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable.

Read More
792 Words | 4 Pages

In today’s society, the traditional differences between genders are constantly reinforced. The male figure is usually characterized as the strong, successful, dominant gender. When advertisements create a target message for men, they exploit the male ego. This means that men are thought provoked to look or be

Read More
60 Words | 1 Pages

The Roman Republic had a legislative branch and a executive branch that were effective on the United States government, and it approve those typical features when produce its won government. The Noble Eightfold Path is the fourth of the Buddha's Four Noble Truths. The first essential feature of the Noble Eightfold Path is an accepting of the four Noble

Read More
1431 Words | 6 Pages

Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.

Read More
1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More
1396 Words | 6 Pages

Advertising is displayed all around the world for everyone to see and it sometimes gives a bad message to the viewers. Advertisements tell us that there is only one dominant way to be feminine and only one dominant way to be masculine and if you do not conform to these gender codes that is not considered normal. Unfortunately, I have caught myself following these gender codes that are shown in advertising, it has affected me with the way I see people and myself. By using a sociological perspective I have started to look into the advertisements that I see and understand how women are portrayed as helpless and weak while men are portrayed as powerful and dominant. I also looked into how advertising supports hegemonic masculinity, which is the idea of masculinity being dominant.

Read More
1382 Words | 6 Pages

When I was a child, I thought I could do anything. I played soccer with a ferocity that scared people, I played baseball in my backyard with enough force that I broke more than a few potted plants, and I would initiate wrestling matches with children and adults with loud war cries, jumping into the fray as though I had nothing to lose. As I grew older, however, actions that had once been permitted or even encouraged became off limits. At seven, I was told I should not wrestle because it was unladylike. At nine, I was told I could not play baseball on a team because it was a sport for boys, and they would never treat me nicely.

Read More
1586 Words | 7 Pages

“Advertising contributes to people’s attitudes about gender, sex, and violence,” states Jean Kilbourne in her article, Two Ways a Woman Can Get Hurt With advertising agencies standing by the notion that “Sex Sells” it isn’t uncommon to find sex tied into a number of advertisements seen everywhere on a daily basis. “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women …” (Kilbourne, 271). The objectification of women in our society is more prevalent than many would like to believe. Women being portrayed as passive, easy, innocent, needy, submissive and dependent beings create an understanding that women are less human than men.

Read More
1125 Words | 5 Pages

Only be seen as a sexual object of the female body has been discussed for decades. However, this situation remains as a problem area in the entire world, despite scientific and technological developments. Sexual objectification of women is a problem area that psychology should address as well as work fields and disciplines such as art, politics, and sociology. The concept of "objectified body consciousness" that includes beliefs of self-monitoring, body shame and should be appearance under constant control was defined by McKinley and Hyde (1996). After their definition, Fredrickson and Roberts introduced objectification theory in 1997.

Read More
975 Words | 4 Pages

Television serials, movies and advertisements – these all contain powerful depictions of the ‘ideal man’. In an endeavour to sell their products, the advertisements at times circulate certain problematic images which eventually become dominant in society. For example, how using a women’s face cream can be a deterrent for a male to be a “banda”. Aindrila Chaudhuri of Tata Institute of Social Sciences writes: “Most of the times, logic takes a backseat but then again, in the era of heightened consumerism and capitalism, can you really expect the companies or the adverting agencies ,who by the way, are looking for profit maximisation, to do anything other than that... which is simply increasing profits! They aren’t really seeking to educate the

Read More

More about Essay On Sexualization Of Women

Related Topics

Open Document