The Essential Drucker: Book Review and Personal Reflection
The book is divided into three parts namely Management, The Individual, and Society respectively. The first part discussed the birth and development of management in the history while tackling some of the most useful and best practices which evolved throughout the century. The second part described certain characteristics and abilities an effective leader should have and introduced the “educated person” who will be the “knowledge worker” of a knowledge society. Finally, he integrated the interrelationship of management ( in an organization) and knowledge worker to the future of the society.
Looking at the bigger picture, the author implied the emergence of the modern knowledge society
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In terms of marketing, I strongly agree that it should start in identifying the “pain” of the customer which the company will “cure”. Back in the school of business, we call it consumer insight generation wherein we dig deeper from the customers’ minds to identify how we should sell our product the way they want to hear it. This is also aligned with one of the learnings I got from Sir Ton of RDev. Also, not that I am being bias because I like HR but I strongly believe when the author mentioned that people are the true resource any institution has. The main task of a manager is to lead people and make them productive. From this, I can say that Human Resource Management is not just a job for the HR Department rather it is a task of every manager in each department across an organization. Each manager must know how to convert the strengths and knowledge of their subordinates into productivity which would require them to gain the competencies effective leaders must have - charismatic (not required), responsible, hard working, trustworthy, and consistent are some of the characteristics discussed by the author. More importantly, training must be viewed as an investment rather than cost. Another important learning that I got from the book is that greater part of a promotion is giving more responsibility and higher expectation rather than as a reward to continue current