Est1 Task 1

Task 1 (a) Organisation Summary
Cytonn Investments Ltd is an investments and real estate company, with offices in Nairobi - Kenya and DC Metro area - U.S. This is a limited company offering investment solutions for a profit. Cytton is mainly a business to business oriented. Their core business is offering other businesses alternative investment solutions to global institutional investors which comprises of 50%, they also give advice to individual high net-worth investors, they also give advice to local institutional investors and to diaspora investors interested in the East-African region which make up the remaining 50% of their clients.
Their solutions are based on four essential products; private equity, real estate advice, planned solutions

This involves the use of mobiles and phablets has increased over the years. These clients are at a point where they would like to view projects available for investments at the tips of their hands. Cytton needs to work on a mobile application which clients can download and interact freely with them. The mobile application needs to also have the ability for smart content curation. This would mean clients are able to input their investment requirements, the application will consolidate multiple solutions that fit or closely fit their requirements. All this can be done using the hand held devices. These clients are also at times caught in a hurdle where they are not able to access internet, this would mean if Cytton has launched a project or is currently giving offers or would like to share any information some clients may not get the information. It is for this reason, Cytton has an opportunity to reach them using short messages. On every information being sent out online, it should have a short message version sent out to the same database of client’s using mobile marketing

This is because their clients will continue to be loyal and believe in their brand. Clients that are served to their satisfaction will return to the organization periodically to similar or new services being offered. Cytonn has to look into the needs and requirements presented by the clients. The requirements by various clients vary from time to time. The recent feedback received includes, clients looking for smart ways of communication, such us use of Skype to engage clients who are not able meet and discuss on investment opportunities available. The clients also wanted to be able to use WhatsApp video calling too. This would mean Cytonn needs to register for a WhatsApp connection. Cytonn also needs to be creative and come up with digitalized ways to engage their clients else their competitors will catch up. In advancing in their communication styles to their customers, they will be able to make customers feel appreciated and their queries are attended