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Ethnographic Analysis Paper

1824 Words8 Pages

Ethnographic research reveals that in the social network Facebook the users real life identity tends to change and be reflected differently through their digital identity. These changes in an individual's identity can be seen by looking at examples of behavioral characteristics. In this analysis we will focus our research on the characteristics of the users fame, how they portray their lives and dishonesty. We have all heard the common saying that having fame and money changes people, but does this fame also change an individual's digital identity? When looking at celebrities Facebook accounts we can see that the content often appears to be filtered and deemed more appropriate to its viewers. This content is usually seen as being socially …show more content…

From looking at a persons online fame we are able to conclude that when fame is involved it is more than likely that the user has in some way altered their real identity to form a likeable and positive self image online. By looking at a users self portrayal it is possible to assume that users at times create an online identity that is different from their own because it allows them to communicate in a way that they can't in real life. Dishonesty is also a characteristic that plays a large role in a persons online identity. By looking at an example and relating it to a concept we were able to gather that users sometimes use lies in order to create a digital identity that is greater than their real life identity. Therefore, ones digital identity is not an exact reflection of ones real life identity. The motive behind a different digital identity is usually to satisfy how the public perceives the user and for self gain. In conclusion, it is evident that people who use Facebook create a form of an altered identity that enhances or gives the appearance of a better identity than their real life

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