Ethnocentrism is defined as evaluating other cultures according to the belief one’s own culture knows how to do it better (superiority). Disney believed what worked in the US and Japan would work in France. When Disney opened Euro-Disney everything about the park was a symbol of American culture. Disney never considered any of the French cultural. The culture in France was very different from the cultural in America or Japan. Disney believed European people vacationed in the same way as Americans did, but they don’t and it could have been corrected though cultural awareness at little cost, but Disney never thought asked or they didn’t know what to ask. Disney tried to impose American values in the Euro-Disney theme such as banning alcohol.