Company Background Trump organization is a multinational conglomerate owned by presidential candidate Donald Trump. Trump Organization spans a variety of industries including real estate, construction, hospitality, entertainment, book and magazine publishing, media, model management, retail, financial services, and business education. The organization based out of Trump tower in downtown Manhattan is the center of Trump’s investments and business. Trump’s real estate holdings are valued at about $3.5 billion dollars. Trump’s organization also owns an investment portfolio which concentrates a large portion of his money in financial and commodities markets, he has invested around 70 million in US stocks.
Introduction of the Topic
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Being the multinational conglomerate the Trump organization is important tools to use include: Globalization, Branding, Leadership Style, Communication, and 5 Whys. I feel this tools will be most helpful breaking down the Trump Organization and answer the question, “Has Donald Trump's presidential campaign negatively affected his business?” globalization will be effective because seeing that The Trump Organization is a multinational conglomerate markets, cultures and tastes all converge accelerating the pace of the business. Globalization is important part of another tool branding because branding is all about a recognizable picture, slogan, or theme thus this makes the Trump Organization better known. Building on branding, branding gives the customers a secure feeling knowing the level of quality they are receive for purchasing Trump organization’s goods and services. Leadership style breaks down the innermost parts of the company does trump and his other advisors lead by an autocratic or democratic style, etc.? Communication is one main reason why the trump organization is being affected because Trump’s campaign for presidency feds into his constant appearance on large networks and television shows. Finally the 5 why’s helps pinpoint what exactly is being is being affected and how it is being …show more content…
Trump’s organization was first hit when NBC dropped him as host in the popular show the apprentice which lost him millions. Also in Vancouver 50,000 people have petitioned to prevent the Trump’s brand name from decorating a skyscraper under construction.
Source number two describes how trump’s continuation of conservatories statements has caused companies like Macy’s to drop his brand. Though trump’s business may be negatively affected his campaign is only gaining momentum. The article states that if trump were to win he would pass on his company to his children who are currently high ranking executives. An important quote from trump could greatly affect his business is “Well, it’s an interesting question because I’m very proud of my company. As you too know, I know I built a very great company. But if I become president, I couldn’t care less about my company. It's peanuts.”
Finally source number three describes the globalization of the Trump organization calling him a hypocrite because he criticized other companies for not investing more in America and no other foreign countries, even though the trump organization imports many of its products from China and Mexico. The globalization of the trump organization is apparent in this