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Example Of Ethos Pathos Logos

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The Author of this Campaign is Idehlacres a small farm located in Northern Indiana. The format of this ad is a poster and intended audience of this ad is the 70% of Americans in The US that care about how their food was raised and where it comes from. The Ad Contain 7 images some would be “Cute” while others were not. The ad also used patriotic colors as a color scheme, to subconsciously have an emotional patriotic appeal, the ad also includes a slogan. The Purpose of this ad is to get people buy lamb and goat meat locally and from idehlacres, rather than purchasing it from the store. In the Ads there was both logos and Pathos were used. First Pathos, with a combination of images, emotional appeals to an individual's health and patriotic appeal. Why this is an example of pathos is because it causes people to see and feel the emotions through the images they can connect with the thoughts. Secondly logos, by proving that locally grown meat is better for your health and safety than meat that has come from across seas. We used stats from USDA, especially when working with trends. Why this is an example is through the use of Facts and statistics it made the ad more believable rather than it just being what we think. …show more content…

These were effect because of the content that we presenting, 70 percent of Americans in the US care about where their food comes from, so to appeal to them the posters used fears and sentiment to get more followers. When slippery slope was used the situation went from bad to worse, never seeming to change and have a turn around point. Next, when scare tactics used the fear of bad meat and other health concerns for themselves to convince people to buy locally. Lastly Sentimental appeal, this appeal brought about looking at the local meat as being from the US and should be Supported by an American because they live in

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The neutral color scheme found throughout Chick-fil-a’s advertisement exhibits the ad’s effectiveness. The advertiser characterizes the ad with a beige background, and the colors, black and white, reoccur amongst the cow holding a billboard. When one views the ad, he or she notes that the color brown empathizes “ richness, politeness, helpfulness and effectiveness, [and the color white illustrates] purity, devotion, contemporary, and truthfulness”( Geer, Kurt). Displaying these colors throughout out of the advertisement shows the audience that Chick-fil-a is a trustworthy, yet classic

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The picture above is an example of the two rhetorics pathos and logos. This picture conveys both an emotional, portraying the cigarette as a gun, and a logical, the statistic that over 106,000 people die from cigarette related deaths each year, advertisement strategy. Pathos, mostly emotional impact on a reader, is clearly illustrated in the advertisement as through the picture of a hand holding a cigarette and the shadow of that hand is the shadow of a gun. This portrays the feeling that cigarettes are as lethal and malicious as that of the lethality of a firearm. Also, the advertisement channels the rhetoric of logos by providing a surprising legistic about the volatile deaths caused by the use of cigarettes.

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Alejandra Gomez Campaign Conclusion In every presidential campaign, candidates and their PR team work hard to grab the attention of their audience. As of today, Bernie Sanders, Hillary Clinton and Donald Trump all used similar techniques to appeal to the people. Using the different elements; Ethos, Pathos and Logos the people were able to decide which side they want to support. Using Ethos, Pathos and Logos helped my team and I create an interesting yet informative campaign.

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All authors, at varying levels, write with purpose. Ever written work has a purpose, varying from artistic creativity to academic and professional curiosity. Although the purpose is evident to the author, the reader may find difficulty determining what that purpose is. In the case of the Centers for Disease Control and Prevention’s (CDC) public release on Attention Deficit / Hyperactivity Disorder (ADHD), the document’s purpose, as well as its intended audience, can be determined through an introspective analysis. One can use the three rhetorical appeals of logos, pathos, and ethos to determine the purpose of the CDC’s document, and give one’s self insight into the audience for which it is intended.

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Medea. An individual whose fate relies on the adroitness of the opposing attorneys and her own. Despite arguing in different positions, both teams require the usage of persuasion techniques in order to influence the jury’s verdict in their favor. Without dynamic utilization of persuasive strategies, they would not be able to acquire the support the jury who adjudicates whether or not the accused is guilty. Although both the defense and prosecution teams substantiated their arguments through the use of persuasive strategies, such as logos and pathos, deciding which techniques will most effective to justify their perspective and obtain the jury’s loyalty varied which governed the verdict.

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I used anaphoras, rhetorical questions, devices, analogies, and epigraphs to express the ethos, pathos, and logos in my speech. I wrote with anaphoras to get the point of America failing over and over again across to the reader. This gets the reader emotional and upset about America’s choices made, which makes the above pathos. I used rhetorical questioning to make the audience really think about the topic and to dissect all of the information given before the question. These form a light bulb in the audience’s head and again, make them think harder.

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Ford uses the persuasive appeal of pathos in Paragraph 16 to appeal to the audience's sense of fear. By saying "These are the people who are falling victims to the propaganda of Fear today.". He said that because people fear change and are feeling victimized by it. Words like "fear" and "falling victims" show that people are afraid of change. Ford's motive is likely that he believes members of the audience do not want to be associated with the fear of change, so they would be optimistic and be on the side of change.

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The way that the authors used logos was the fact that both are all about the facts. A lot of the article talks about straight facts and how things happened throughout the era of the Holocaust. They talk about how rules were written to keep the children safe and how to do so without people questioning them. An exact number of how many kids were saved is not known. Other facts that do a good job and support their claim can catch the reader’s eye.

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Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.

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1. These words are strong sources of pathos appeal because it persuades the audience. He goes very deep, and at the same time he permits the audience understand in their way the ideas. This diction appeals to those values the audience contains. It also makes the tone a bit formal, appropriate for new president of the United States.

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People have been persuading one another for thousands of years, they have been using three different types of appeals, ethos, pathos and logos. Over the thousands of years people have realized the easiest appeal to use is pathos: appealing to one’s emotions. As a man named, Francois de La Rochefoucauld, a French author once said “The passions are the only orators which always persuade.” (Rochefoucauld). So once you find the passions who persuade it becomes easy, but how can you find those passions in the first place?

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Imagine having an opportunity to further your education and build a better future for your family and yourself. Then all of a sudden all of those things have a possibility to vanish out of nowhere and now there is only fear. That is the feeling that many young people are feeling right now across the country. Tim Marema and Bryce Oates write about how the end of DACA affects every single person in the United States. They apply pathos and logos to appeal to the reader by informing them about what the issue is and what will happen.

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The media reaches deep inside of the viewer’s subconscious and manipulates their innermost thoughts. Modern news articles use various methods in persuading their audience to adopt a new belief. Writers often use ethos to persuade by referencing ideals that society deems credible. Another common form of rhetoric used is logos, which appeals to reasoning. The rhetoric pathos alludes to events or ideas that will trigger an emotional response.

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People will worry about what the children are eating that cause them to become sick. The headline focuses more on how meat may be a factor of child abuse, which most of the audience

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In addition, the ad strives to bring awareness and educate the public about the all too real and horrifying facts of animal cruelty. One of the elements used to support the message is the powerful image of the neglected dog. Light is used to create contrast, and it serves to bring to the forefront the focal point. The viewer’s eye is immediately drawn to the timid and emaciated dog chained to the barrel, stating its claim as the ad’s focal point. In addition, the obscure dark area serves to set a somber mood reinforcing the message of the dog’s helplessness and desperation.

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