90’s Fitness Advertising in Contrast To Its Modern-Day Counterpart By Beth J. Wickes As society has progressed the way we promote and advertise fitness and health has evolved alongside it. Throughout the ’90s and into the coming century, Americans became much more concerned with their physical well-being, and as such, brands took this opportunity to advertise different products such as at-home fitness items, healthier foods, vitamins, and DVD workout routines. Although, as the 2000s progressed, the view of a healthy body shifted from being lean and toned to simply being healthy for your size, and as such, the way companies advertised to the masses shifted as well. Viewing older advertisements from companies like Lean Cuisine, Bowflex, and