Examples Of Archetypes In The Care Giver

Advertisement and Archetypes Figures After he broke with Freud, Carl Jung, the famous Swiss psychiatrist and psychoanalyst came to believe that myth and archetype were the unconscious minds language” In his Red Book Carl Jung states; “The union of rational and irrational truth, symbols were the essential and necessary product of the unconscious, its most important function. Using a language of archetypes and symbols to speak to the conscious mind, the unconscious offered a means toward self-awareness far more profound than the groping of consciousness alone.” This means that somehow archetypes are the creation of mankind in order to reach a certain balance of his thought. Archetypes therefore, are there to complete our understanding of reality.

Because a large amount of people have a good feeling when it comes to thinking about their first caregiver; the mother, commercial companies grab that image which interests us greatly. "They are aware of the fact that the forms and images are imprinted and hardwired into out psyches when it comes to talking about everyone’s mother. Automatically everyone will think about love, altruism, compassion, generosity, thoughtfulness, and a kind nurture. Caregiver brands present themselves as someone to trust, because they care and empathize with their audience. So, The Caregiver is one of the most positive archetypes, and it is obviously used by nonprofit organizations or governmental institutions, but brands like Johnson & Johnson have also shaped their personality and messages around this figure. In fact in their printed advertisements for its hundredth year in operation, there is a Johnson & Johnson advertisement which shows the picture of a woman who has carried a young baby that she give all her attention. As a result from her nurturing the photo’s only visible face is the one of the child in joy covered by the tender love of the mother. Then it is written; “celebrating over

This archetype represents the ultimate expression of the strength of the human spirit as represented in the power and magnificence of the human body. Because the Olympian is so connected to spiritual as well as physical strength, a code of ethics and morality is associated with this archetype. This is an excellent example of the universal power of the “psyche.” A link to the athlete should not be evaluated by whether your physical skill is on par with that of professionals or whether your body is perfect in form and function. A person dedicated to transcending the limits of a physical handicap qualifies as much for this archetype as the professional or artistic athlete, because the development of personal will power and strength of spirit is a requirement for the body to manifest its