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Gender Socialization

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Sociologists when discussing socialization are speaking of the norms and ideologies of society. The expectations of behavior in general society are the following: good behavior and common sense. The behaviors of society vary based upon religion or beliefs. Gender socialization is the process in which people see each other. This socialization starts as early as when you are still in the womb. To understand gender socialization as it relates to department stores I visited three local stores and searched one of the popular children’s store online to get a feel for how society displays and pushes gender socialization. When I visited the local Target store on Tuesday, February 27, I noticed as I was circling the children’s clothing section that …show more content…

Took at visit at Kohls on Sunday, February 25. One thing that I noticed that relates to both girls and boys are the stuffed animals and reading books to go along located at the checkout not only does this benefit their education and reading skills, but it relates to everyone because the money in this purchase goes back to those less fortunate. The organization of the clothing at Kohls starts with all the infant clothes in one location then has all the toddler and on clothing in a couple separate locations. The girls’ clothing is located directly across the infant and the boys have their own corner. Between all the stores that I visited in person I also looked at their websites to compare setups of what you they want the consumers to see first. Out of all the places I noticed that Toys R Us and Kohls calls the unisex section neutral online. In general, the kids clothing selection comes very similar. Boys clothing tends to have darker colors like red, orange, and brown. The designs on boys clothing comes with things like sports, animals such as dinosaurs, or action figures. Girls carry the colors pink, purple and anything with lighter color schemes. The designs for girls intend to have princess themed designs, anything light fluffy, and bedazzled. The colors blue, green, yellow, and grey can go both ways for the

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