Globalization In Culture

Globalization in Culture - enriching or destroying national identity

People are enormously influenced by foreign culture. Reality shows, TV series, McDonaldization refer not only to a cultural exchange, but also to an increasing transnational similarity.

Western innovations and ideas are seen as a significant development and they are really a way for the young people to expand their horizons. However, the enrichment of one 's own identity should not lead to the forsaking of national culture and traditions. I often see myself as a victim of Americanization. Most people are not aware of the fact that they use English words in their daily communication, that television broadcasts are mainly foreign, that they prefer McDonalds and KFC rather than

-- an increasing number of “anglicisms” are used in different languages

-Another important area is the media - Through the Internet or television, direct connections between population groups are created.

- One can also recognize the influence of globalization on music. The companies invest almost exclusively in established artists , so small companies and unknown artists have no great chances on the music market. Connected to the globalization is also the Illegal distribution of music.

- Today unified taste patterns are emerging in fashion and traditional, local and regional brands or stores die out compared to the big fashion companies. The majority of textile production now takes place in China, which often leads to unfair working conditions.

-A globalized food culture offers a large variety of products and cuisines. A person can eat Chinese food anywhere in the world. On the other hand, this are of cultural globalization could also cause health problems - there is an increasing number of overweight people and people with diabetes, especially noticeable among the children and teenagers. Here lies the influence of McDonaldization and other fast food international

On the other hand, this globalization creates the fear of destroying the national culture and authenticity. Often the concept of cultural globalization is replaced by Americanization in a negative adjustment, because it is observed as a loss of tradition and national pride. With the growing influence of Western values, the fear arises that one 's own cultural and social values could be annihilated. Although all cultures are equivalent, there is a danger of cultural hatred.

Another negative consequence of globalization in culture is the transnational similarity, because it creates the risk of global standardization. People can recognize a cultural and consumption adjustment to certain patterns. These include, for example, cinema films from Hollywood, the drink Coca-Cola or standardized thinking models and customs.

Another major problem of globalization is that one 's cultural traditions have turned more into obstacles. Poor countries would also be forced to give up their own traditions to meet the expectations of tourists. The languages of some politically disadvantaged communities are dying out. So societies would have to fight for the survival of their own traditions, because globalization in this sense creates a danger of losing the authentic material of the cultural heritage. People nowadays have almost lost the idea of a real taste, because of the increasing influence of the fast food