“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, stated William Bernbach, a man who had a large legacy after his death. The power of persuasion is very powerful, people in the past were about to make individuals as well as entire countries bend to their words, an infamous example being Hitler. The act of persuasion may be viewed as something positive or negative depending on the views of a bystander. Some people may utilize persuasion to unite countries together and others may use persuasion to commit atrocities. Whatever the case is, many people have utilized persuasion to sway people over to their side. “Words build bridges into unexplored regions.” While this quote may seem to come from …show more content…
He had also caused the second world war as well as orchestrating the Holocaust, the genocide that had caused the death of millions of Jewish people. Hitler was raised in a humble family and quickly rose to power by targeting things that people in Germany, at that time, had disapproved of, such as the Treaty of Versailles. This treaty was created as a result of the first world war and forced Germany to give up land and give reparations for damages caused by the war even though Germany had not caused the war. Instead, the assassination of an archduke of Austria by a Bosnian Serb caused the world war. As many people expected, the German people were infuriated by this injustice. Hitler had targeted this tension to help people follow his cause as well as promoting Pan-Germanism, anti-Semitism, and anticommunism. This allowed Hitler to rise in …show more content…
Whether it may be over one person or over a large country, persuasion is a very powerful tool and if used correctly, can create positive change in the world. In the future, more people may be able to create change in the world using the power of persuasion, even if the odds are against them and by doing so, the lives of many individuals can be saved. Ending with a quote of Aristotle, “Persuasion is achieved by the speaker 's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are