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Executive Summary: Target's Marketing Strategy

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In recent years, Target has taken a hit in sales and market share. There are many reasons for this as there always are in the business of retail. With the growth of online retail sites, like Amazon, Target has often found itself having to reanalyze its brand image and redefine how it fits into the emerging market players. According to Safdar, Target’s primary goal is to increase foot traffic back into the stores (2017). Since this is such a big deal to Target, a mix of traditional advertising and social media marketing is the best choice to implement. As Amazon is a major competitor with a large quantity of the online retailer market share, the fact remains, digital advertising is a must for any entity that wants to compete in today’s market. However, because Target is focusing more on clothing and baby gear, an in-store shopping experience is an easy business model if implemented correctly through traditional advertising and social media. Target needs to focus on advertising the things that they do well, for example, fashionable clothing for a reasonable price. Catalogs for clothing should only be supplementary because before someone buys clothes, most everyone wants to try them on and check the fit. Moreover, Target can increase market share by spending more on highlighting their baby line. Moms today love to go to Target …show more content…

Target has appealed to the parents that shop in their stores. At select Target locations, feeding stations, equipped with nursing pads, nursing covers, and blankets have been popping up (Bologna, 2017). These stations are not only for nursing moms, but also for anyone that needs to feed a baby, whether breastfeeding or bottle. Target needs to advertise this kind of change in the stores more often with a concentration on social media sites geared towards moms-to-be and new moms. It is things like this that will truly set Target apart from

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