Technology Case Study: Skip-Hop Company
327 Words2 Pages
The backpack industry has been influenced by the technology. If the Skip Hop company want to increase their revenue and compete with other brands in the Australia marketing environment, the Skip Hop company must use the online stores and social media components to make consumers know their products and buy them. By selling online and physical stores at the same time to expand their market, then the revenue of the company will rise. T.A.D. (Sep2014) reported that the online website can gather the consumers' purchase frequency, order history, and consumers' browsing style,
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