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Expansion Of Whole Foods To The 365 Store

1086 Words5 Pages

1. Opening a series of new supermarkets, such as 365, affects many items in both the income statement and the balance sheet. When it comes to the income statement the main accounts that are affected are revenue, cost revenue, and multiple operating expenses. To start, the main goal of Whole Foods by expanding their company is to create more sales causing the revenue account of the income statement to increase. However, another factor that will increase would be the cost of revenue. This is mainly the manufacturing and delivering cost since the brand new stores need to stack their shelves with all of the products which will make this cost to raise at least for the period when the store first opens. The expansion of Whole Foods to the 365 stores will cause multiple operating expenses to increase. The process of hiring new employees and training them will increase the salaries and wages expense. Finally, another huge expense that will increase is marketing, especially with the new app that Whole Foods wants to launch where people can find coupons. Also, on advertisement for the new store, researching the demographics and behavior/lifestyle of their new …show more content…

The marketing team is responsible for reaching these people through advertisement on TV, social media, events, to convince them to go to the 365 store and shop to increase demand and sales. Lastly, when it comes to the operations team they are in charge of keeping track of inventory and making sure that there are enough products, which they usually have a system for the process. Also, the operation team decides the location of the stores, picking a location with the most benefits for the company and the best choice according to the financial budget. Overall, for each of the roles, finance is key because money is necessary to accomplish the task of each of

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