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Explain Why The Boys And Girls Club Does Not Have Snapchat

1083 Words5 Pages

All of the social media sites are active. However, they do not use their platforms properly, in order to brand itself and engage its audience. There is inconsistent use of the platforms, due to many locations of the Boys and Girls having their own social media accounts and not uniting to use the primary Boys and Girls of America social media accounts. The Boys and Girls club does not have snapchat. Snapchat is a very important and well-known website amongst the youth. Snapchat has over 200 million users on the website and more than seventy five percent of them are teenagers ranging from 13-17, which is a large demographic of the participants in the organization. Facebook is also popular among the organizations’ demographic. Over fifty …show more content…

Twitter currently has over 300 million users. Twitter’s most active age group are between the ages of 18-29, and over 40 percent of the users are teenagers. The website is very popular among youth due to the easy way to communicate with others including celebrities. Instagram is another popular social media site among teenagers. According to Lohmann (2017), “Today, with over seven million users, Instagram is still a hot app with both adults and teens. A recent study from the University of Chicago revealed 76 percent of U.S. teens ages 13 to 17 use Instagram. Instagram is a picture and video sharing app that allows users to share their experiences by showcasing up to 10 pictures and/or videos on one post. Youth like following their friend’s experiences, keeping up with their favorite celebrities, and viewing pictures and videos” (p.1). On their Twitter plat form, they have over ten thousand tweets, are following over one thousand accounts, have over forty thousand followers and provide constant messages about their programs in their tweets. However, they are not retweeted frequently, they are not trending, and they do not receive many likes on their tweets. In order to gain more revenue and increase their movement, they created strategies. According to Olson, E. (2011), “We’re trying to get a broader awareness of our commitment to digital literacy. People know our name, but they don’t necessarily know what we do,” said Cyndi Court, who leads the group’s marketing team. These are critical vehicles for our audience,” she said of Twitter, YouTube and Facebook, “because our messages get out in a real, timely and relevant

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