There are so many goods and services in the market and so many companies that produce the same products, for that reason the competition is cutthroat. Each enterprise aims to beat the competition in different ways. The most common way, adopted by the companies, is start a price war. Therefore the enterprises decide to sell their products at prices lower and lower, only to attract the customers’ attention. CuDriEc thinks that this strategy is not good to manage the competition. For that reason it elects to base its strategy not on a price war, but working on the quality. The company prefers "navigate" in the blue oceans of creativity, rather than in the red ocean of price war. Since it was born, the company was able to adopt the strategy called