Summary Of The Cheesecake Factory

The Cheesecake Factory’s tangible assets, or physical resources, include labor, capital, buildings, equipment, and supplies. Their intangible assets, or invisible resources, include culture, knowledge, reputation, and intellectual property. The Cheesecake factory makes training a high priority. This provides employees, including managers, to be capable of having the most qualified skills in their work. Through the value chain analysis, an internal activity the company does in order to become more successful includes spending an average of $2,000 per hourly employee on training. This includes the dishwashers, managers, and servers. Servers make up 40 percent of this workforce and spend two weeks training in order to obtain certification. They also receive follow-up classes thirty days later. When the menu changes, they receive additional training as well. These are all very effective outcomes to a better service and more.

They consume a majority of their profits from the sale of goods. I believe that The Cheesecake factory is also rare because they offer a large menu of both a variety of foods, from different cultures, as well as desserts, which are helpful in sustaining the firm’s competitive advantage through their good reputation. It would also be costly to imitate the firm’s resources, capabilities, and competencies because their products have secret recipes and they have also been continuously striving to improve, in order to achieve excellence, which is accomplished over time. The Cheesecake Factory is also organized to capture value. They provide excellent service as an outcome of training as well as large proportions in their food, of which are worth what they are charged for because of their quality. Based on these decisions, this company has a sustainable competitive