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External Stakeholders In Nike

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It has been said in the theories of ethics that if people want to act ethically, then they need to act according to duty. It has also been said in the theory of ethics that motivated the individual to perform the procedures, and not vice versa, which is, and the consequences of the actions of individuals to act right or wrong way. For example, in our case, fear of an employee in the department will be that he or she may get customers who are not satisfied very easily, and difficult to deal with, with that in mind this can help the employee to work hard and overcome or fears this could this is done only as a result of modifying the behavior of the employee. But it also must be remembered that the fear of losing (for example, one job because …show more content…

It's a belief that sport plays an important role as a source of empowerment to help people reach their full potential. In particular, Nike sees sport as a means to challenge racism, conflict resolution, and build leadership, teamwork and enhancing life skills for young people. Used positively, become sports a powerful tool to engage young people, helping them to participate fully in the social and economic opportunities in their community, (" Work Nike practices. “ ICMR 2002). Nike is try Internal stakeholders are just as important to Nike as external stakeholders. His most important domestic interest Nike is the staff. "It's not a model of a single product, not a single manager, not a single ad, not a celebrity one, not even a single innovation is the key to Nike. It is the people of Nike, and how unique and innovative to work together." These are the feelings of the Chairman and Co-Founder company Nike, Phil Knight. Nike's code of ethics that provide workplace safe and healthy, and promote the health and welfare of all employees is one of their main objectives. Feelings of Phil Knight and the statement in the code of ethics Nike is proof of how important employees are to Nike from internal stakeholders.ng to bring the world the impact of using sport as a tool …show more content…

We believe free and fair trade and sustainable growth and encourage investment, innovation and serve the interests of workers and consumers worldwide. The objectives include seeking to smooth access and open markets through the elimination or reduction of tariffs on imports, and the protection of intellectual property rights and the establishment of mechanisms to promote trade and sustainable growth. We are also seeking government policies and actions that promote the efficient and safe transport of products. We believe we can help create opportunities for workers and communities by advocating for reasonable labor and environmental provisions in trade

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From the very beginning, every person has the ability to achieve a dream if they put their minds towards it. In the United States, equality issues continue to exist and create tension throughout the country. In response to this tension, Nike attempts to send the message that if we, as individuals, treat each other as the equals that we truly are, we would become a better country. As noted in one ABC News report about the struggle for equality in the United States, “[w]hile many American children believe athletes motivate them to follow their dreams, they’re also mimicking the bad behavior of their sports heroes on the playing field, a new study says. ”

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Nike, one of the biggest sports brands in the world, brings in a little over $30 million annually. The company was started by Phil Knight, who, in his self-written memoir “Shoe Dog”) talks about the start of the company that much of the world knows today. Using unique dictation, creative style, and rhetoric devices, he opens up about his true tone and feelings toward the worldwide company Nike. Throughout the book, Knight expresses three main tones including joyfulness, seriousness, and the final tone of disappointment. All three of these tones can be clearly identified by the reader due to many stylistic changes in the way the book is written.

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Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

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is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.

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A Familiar organization There are many familiar organizations that have successfully used globalization to expand markets and profitability. One of such organization is Nike Inc. Established in 1964 with the name ‘Blue Ribbon Sports’ (BRS) by Phil Knight and Bill Bowerman, the organization began as a distributor and importer of Japanese running shoes before embarking on a project to design its brand, which has become a household name in sportswear industry (O 'Reilly, 2014). Analyzing ways Nike Inc. has successfully used globalization to expand markets and profitability. There are various ways Nike Inc. has successfully used globalization to expand markets and profitability.

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People are going to desire that same shoe or product. Nike creates a idea in the audiences mind to go get the shoe that the celebrity is wearing. Nike draws consumer in with role models. Nike ethos is very effective towards the

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Goals Nike focuses on pursuing opportunities and improving their product to enhance the human potential. Thereby they create product, services and experiences for athletes helping them overcome limitations such as climate and road types. Core Competency and Sustainable Competitive Advantage Nike’s have maxims to help Nike employees to create better products and provide better services for the customers. Henceforth creating better customer value compared to companies.

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Debating globalism and nationalism is currently creating a divide between people, locally, nationally, and internationally. After World War II, the world experienced a surge of globalism: the global economy increased in value, environmental and economical issues became interdependent among many nations, and more immigration occurred between countries. This major increase of conflicts in globalist policies continued until the recent years of the 21st century. President of the United States of America, Donald Trump, has implemented harsher immigration policies, especially on the Middle East. Great Britain left the European Union.

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Moreover, it might require a constant responsibility to, and reflection upon individual qualities and moral practices that impact ethical choice making. Moral courage must be produced and fortified through general application. It is noted that healthcare experts need to perceive their obligation to address unethical practices in the work environment. At the point when attendants are guided in creating moral courage, they come to learn and grab hold of new practices, for example, making a move when unethical practices are observed.

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2-human resources management: -Minimize the costs associated with high employee turnover. -Improve retention of skills, knowledge, motivation and moral, which in time impact productivity. -Give employees job security and money in their pockets and give employees opportunities to learn new skills and gain more knowledge. -Nike salary and compensation include information about base salary, signing and year –end bonuses, stock option, vacation time and other special perks and reimbursement that make up total compensation at nike. 3-Technology development: Nike has a history of developing innovative and new impact protection systems.

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Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.

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Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

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This also evident from above discussion that ethical leadership is also crucial in developing the ethical culture within an organization. The employee performance can also incredibly increased by ethical and moral behavior in a workplace that practice good ethics. Finally, the overall performance of an organization in term of its financial outcomes is also benefited from the ethic practice. The case study of L’Oreal also provides a good example of all

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In the section of R&D, Nike has a major capability and it includes the core competencies in the R&D section. The company heavily focuses and invests in staffing specialist to enhance and improve their products performance. In addition, the marketing section of Nike has an important core competency and a competitive advantage in being able to market its products. Other competitors might have the resources to contest but they don’t have the ability to use them appropriately. VRIO:

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Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

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