In this article by Blaine Landis of University College London (UCL), he tackles the relationship between a person’s extraversion or introversion and the amount of money they spend on high-status categories and low-status categories. This article sparked my interest because we all have some experience with such a matter and we can relate to it easily. For me, coming from a third world country in which the middle class is close to nonexistent, there are only two extremes, this might increase the frequency of such behavior and the effects might be even exacerbated. The hypothesis was very well tested, using 718 bank customers and having their bank account data from the last 12 months (Landis, 2017), so they not only had the verbal data of the …show more content…
They Specifically, expected that people who rate high on the personality trait as an extrovert would spend more of their money on status items in comparison with their less extroverted peers (Landis, 2017). The participants’ personality was tested using traits such as “openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism” (Landis, 2017). This hypothesis was deemed correct by the data. My question is, is it possible to conclude that extroverts are more prone to compensate for the self-deficit, why is that? I understand that the article by Kim and Gal deem it as a response to deficits but why don’t introverts deem consuming status products necessary. Might it not be that extroverted people are more likely to be in contact or befriend people of the higher class or higher income and through time they try to compete or to be able to relate to that community they commit to spending money on similar products. Can it be that because of social beliefs and pressure they deem