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Failure Of Target's Expansion In Canada

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1. Target's move to enter Canada in 2013 was widely publicized and anticipated, it was ultimately unsuccessful. The failure of Target's Canadian expansion can be attributed to a number of factors, including the following:

Inadequate Market Research: Target misjudged the Canadian retail market and neglected to lead sufficient statistical surveying prior to sending off in the country. As a result, there was a mismatch between the products offered and the preferences of Canadian customers. Target also had trouble competing with established Canadian retailers like Walmart and Canadian Tire, which knew more about the local market.

Supply Chain Problems: During its expansion into Canada, Target ran into numerous issues with its supply chain. At
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