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The Founders Movie Analysis

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The movie is set in 1954 and begins with Ray Kroc, who is a salesman or a hustler, making a pitch to an owner of a drive-in about a milkshake machine. He and his wife Ethel live in a big house in Arlington Heights, Illinois. Ray is very committed to his job, which requires him to be on the road quite a lot; however this has created tension between Ray and Ethel as Ethel wishes that Ray would be as interested in her as he is in his job. Ray’s job involves him making pitches about new merchandise that will supposedly better production, to drive-ins with the aim of selling those products - effectively he is a human marketing campaign. While on the road, Ray gets a phone call from a lady called June, raving about a new Fast food restaurant situated in San Bernado, California, …show more content…

It is a business filled movie and creates a good understanding for the pupil of what it takes to create a franchise as well as to grow it. The movie subconsciously exposes that it takes hard work and you have to be a risk taker in order to achieve full success. This is shown through the difference between the Mcdonald brothers and Ray, as the Mcdonald brothers are very close minded and not willing to take risks because they are afraid of the consequences, and therefore they have only remained in California, and as soon as Ray comes into the business he is determined for success and so takes as many risks as possible in order to ensure the business has a 100% success rate. However, although the movie is a great example of franchising, it is also a great example of how unprofessional and unethical business partners can be when they have a goal in mind and will stop at nothing until they achieve full success. The movie is a good choice for the grade 12 curriculum as it addresses all the topics that we learn about in class and so it gives us such a better understanding to physically see how and what occurs, be it good or bad, in the

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