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Fight Milk Marketing Analysis

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Marketing is an important aspect in regard to introducing and appealing the customer to a product. Because of this, many corporations utilize this practice, and in doing so, they present their brand in countless different ways. The epitome of being unique and unorthodox is the hit comedy show It’s Always Sunny in Philadelphia. On this show, hyperbole and absurdist humor are interwoven within the plot and the progression of each episode. As a result of this, the advertisements for Fight Milk possess a similar tone as they feature a satirical take on the generic advertisements for workout products. In this paper, I will be evaluating the following rhetorical techniques: advertisement populum, product legitimization, extreme sentiments, absolute …show more content…

Over the duration of their advertisements, they placed a strong emphasis on appealing to one’s fears. This occurred when Ronald McDonald (Mac) asserts the following statements: “Are you fat? You probably are, because you’re watching TV, or the internet!” “Us guys know that women only have one acceptable body type, skinny.” These statements “beg the question” as the entrepreneurs are assuming that men are only attracted to skinny women, they also assume that everybody that uses television or the internet is fat. Additionally, the use of subliminal imagery increases the effectiveness of this approach as the pictures provide examples of the ideal body types, which are unattainable for a majority of the population. Because of these methods, the viewer is troubled, and thus is looking for a solution to the issue. This allows for Fight Milk to become the proverbial knight in shining armour as it possesses the ability to rescue the audience from their …show more content…

An integral part of this relationship revolves around the seller generating an interest for the product through the field of marketing. Charlie and Mac used many persuasive techniques to attract attention and profits for their company, these techniques consisted of: emotional branding, rhetorical fallacies, authoritative statements, and begging questions. These strategies allowed the business to successfully: engage the customer, gain legitimacy, create a demand, and promote positive public perception for the corporation. This marketing campaign was a complete and ultimate success as I have been absolutely converted into a Fight Milk

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It goes on to explain how the protein and the calcium help make the body better and help in creating a body like Panettiere’s. The advertisement purposefully uses strong language, such as "build muscle" and "invincible" to relate milk to strength, leanness, and overall body appearance. In this advertisement, ethos is used twice, once where Hayden Panettiere directly is using her credibility to endorse milk, and the second is Milk indirectly using Hayden Panettiere to endorse itself. An ethos appeal is a very common way that advertisers persuade viewers to “buy” their product. Leading into the bold logo “Got

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