Fine Brothers Trademark Controversy Analysis

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Last weekend the Fine Brothers, a duo popular for their react series on YouTube such as the ever popular Kids React, fell upon a ton of controversy when they announced they plan on trademarking “react” videos on YouTube. This would mean that YouTubers who want to make similar reaction videos would have to confer it with the Fine Bros and agree to share a portion of the video’s revenue with them. However, this did not sit well with the online community, as many of videos on YouTube and comment threads of Reddit went on to bash and shame the two.
Although this trademark controversy can be thought of as a form of censorship for those who would like to make reaction videos on YouTube, this debacle is a huge misunderstanding due to the lack of